{"product_id":"integrated-advertising-promotion-and-marketing-communications-book-kenneth-e-clow-9780131405462","title":"Integrated Advertising, Promotion and Marketing Communications","description":"For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions. Using a hands-on approach in which students learn to develop a complete IMC program, this text takes a broader approach than Advertising or Promotions courses. Furthermore, the text gives students an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. - NEW - 200 new advertisements. - Provides students with timely, fresh examples of various advertising and promotional tactics. - NEW - More examples of IMC plans added to IMC Plan Pro CD-Rom. - Enables students to see multiple ways of developing an IMC Plan. - NEW - IMC for the Small Business Entrepreneur chapter added. - Provides students with specific promotional tools and guidelines that address how a small business using a limited budget can reach potential customers. - NEW - Reorganized and revised for better flow - - Provides students with Information presented in a more accessible order so that it is easier for them to absorb it. - NEW - Customer Relationship Management (CRM) Information added. - Provides students with more information on how the concept of CRM is being used by businesses. - NEW - New approach to integrating ethics into IMC programs - - Provides students with an effective approach to integrating regulations and ethics into IMC programs. - NEW - Increased branding focus - - Provides students with a clearer picture of branding and its issues. - NEW - New opening vignettes - - Provides students with fresh examples that they are familiar with so that they can better understand the concepts presented. - NEW - \"Building Your IMC Campaign\" exercises introduced in opening vignette.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49537798930705,"sku":"GOR004931568","price":11.99,"currency_code":"USD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50032527868177,"sku":"CIN0131405462G","price":6.44,"currency_code":"USD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50511080653073,"sku":"CIN0131405462VG","price":7.07,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0131405462.jpg?v=1751448185","url":"https:\/\/www.worldofbooks.com\/products\/integrated-advertising-promotion-and-marketing-communications-book-kenneth-e-clow-9780131405462","provider":"World of Books ","version":"1.0","type":"link"}