International Marketing and Export Management
Summary
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International Marketing and Export Management by Gerald Albaum
As international trade barriers continue to disappear, more small and medium sized companies are gaining access to international markets. For such companies exporting is a central part of the international marketing process.The third edition of this text retains its unique coverage giving students a realistic picture of marketing strategies in the international arena. New features of the third edition include an analysis of the impact of government and politics and the effects of the latest technologies.| SKU | Unavailable |
| ISBN 13 | 9780201419641 |
| ISBN 10 | 0201419645 |
| Title | International Marketing and Export Management |
| Author | Gerald Albaum |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education (US) |
| Year published | 1998-03-20 |
| Number of pages | 576 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |