{"product_id":"international-marketing-book-hans-muhlbacher-9781844801329","title":"International Marketing","description":"International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines extensive coverage of the relevant theories with a practical approach to the issues and broadens the way business students view international markets and marketing. Using real-world case studies and vignettes centred on contemporary problems and issues, International Marketing: A Global Perspective will be ideal for undergraduates, MBA students and students following executive courses in international marketing or strategy.  Unlike many US and European texts International Marketing: A Global Perspective does not look out at the international scene from just one standpoint; rather it examines the way businesses go international from a variety of different countries and continents, for instance,  from Asia to Europe, Europe to North American and Latin America to the US.    The new edition has been brought completely up-to-date and has a full range of ancillary material for lecturers and students.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49591869309201,"sku":"GOR004056802","price":11.69,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1844801322.jpg?v=1751313777","url":"https:\/\/www.worldofbooks.com\/products\/international-marketing-book-hans-muhlbacher-9781844801329","provider":"World of Books ","version":"1.0","type":"link"}