{"product_id":"introduction-to-mass-communication-media-literacy-and-culture-book-stanley-baran-9780073526157","title":"Introduction to Mass Communication: Media Literacy and Culture","description":"This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52327827734801,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":52327828128017,"sku":"CIN0073526150G","price":7.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780073526157.jpg?v=1758071967","url":"https:\/\/www.worldofbooks.com\/products\/introduction-to-mass-communication-media-literacy-and-culture-book-stanley-baran-9780073526157","provider":"World of Books ","version":"1.0","type":"link"}