{"product_id":"inventology-book-pagan-kennedy-9780593073476","title":"Inventology","description":"Find out where great ideas come from.                               A businessman struggles with his luggage at an airport and pioneers the wheeled suitcase. An engineer watches people using walkie-talkies and dreams up the mobile phone. A printer is frustrated by his unpredictable inks and creates the Pantone colour system.  Why were these particular people able to identify a problem, and how did they discover the solutions that everyone else missed? Where exactly did their great ideas come from, and how did they go about making them a reality?  In pursuit of answers, Pagan Kennedy has spent her career examining the creative process, interviewing inventors and engineers, scientists, psychologists and economists in a bid to understand how we create. In Inventology Kennedy collects their wisdom and explores a series of landmark inventions, taking us through the processes by which we have come to dream up new products and technologies, and conceived solutions to ‘impossible’ problems.  A must-read for anyone who is curious about imagination, design and innovation, Inventology will inspire and entertain, and will show you how to become more creative.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49541421465873,"sku":"GOR010364149","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0593073479.jpg?v=1751360150","url":"https:\/\/www.worldofbooks.com\/products\/inventology-book-pagan-kennedy-9780593073476","provider":"World of Books ","version":"1.0","type":"link"}