{"product_id":"jewels-in-the-crown-book-ray-hutton-9781908739827","title":"Jewels in the Crown","description":"Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes. This book shows how it was done.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49532409610513,"sku":"GOR005975120","price":12.99,"currency_code":"USD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50469331730705,"sku":"CIN1908739827G","price":8.88,"currency_code":"USD","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51342223966481,"sku":"GOR010856674","price":11.99,"currency_code":"USD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52859883290897,"sku":"CIN1908739827VG","price":13.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1908739827.jpg?v=1751218640","url":"https:\/\/www.worldofbooks.com\/products\/jewels-in-the-crown-book-ray-hutton-9781908739827","provider":"World of Books ","version":"1.0","type":"link"}