{"product_id":"kim-kardashian-principle-book-jeetendr-sehdev-9781250107527","title":"The Kim Kardashian Principle","description":"\u003cp\u003e\u003cb\u003eThe Instant \u003ci\u003eNew York Times, Wall Street Journal, \u003c\/i\u003eand \u003ci\u003eWashington Post \u003c\/i\u003eBestseller \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eHow do social media stars attract such obsessive attention-even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev, whom \u003ci\u003eVariety \u003c\/i\u003ecalls the best in the business, tackles these questions head-on. \u003c\/p\u003e\u003cp\u003eSehdev shows why successful images today-the most famous being Kim Kardashian-are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can't touch. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Kim Kardashian Principle\u003c\/i\u003e reveals the people, products, and brands that do it best-from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk-and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Kim Kardashian Principle \u003c\/i\u003eis a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will survive-and how to make sure yours is one of them.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49563066368273,"sku":"GOR008473738","price":38.99,"currency_code":"USD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":49583442034961,"sku":"CIN1250107520G","price":6.45,"currency_code":"USD","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51695289401617,"sku":"CIN1250107520VG","price":6.18,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1250107520.jpg?v=1751049524","url":"https:\/\/www.worldofbooks.com\/products\/kim-kardashian-principle-book-jeetendr-sehdev-9781250107527","provider":"World of Books ","version":"1.0","type":"link"}