{"product_id":"letters-that-sell-book-edward-werz-9780809246847","title":"Letters That Sell","description":"\"Ed Werz is one of the few people in this country who knows how to write results-oriented sales letters.\"  -- Gerhard Gschwandtner, Publisher Personal Selling Power  \"I found it to be an extremely instructive, well-documented, and helpful book. It [is] an important new reference tool for professional copywriters and the busy business executive alike.\"  -- Ray Roel, Editor Direct Marketing Magazine  With these 90 easy-to-use letters, you need never agonize over sales-letter writing again. Arranged by category, these model letters cover every business situation from direct-sell to customer service and novelty letters, each accompanied by invaluable marginal notes that will enable you to tailor them to your specific goals.  Edward Werz, direct-mail expert, provides a bold new approach to sales-letter writing and a format so simple to use that you'll wonder how you ever managed without Letters That Sell.  Whether you are selling a product, a service, or an idea, Letters That Sell will provide fresh insights to veteran letter writers and make the novice feel like a pro. This handy reference also includes:      The four crucial elements every sales letter must have  Attention-grabbing words Notes on writing style Closings that are sure to get results  Transitions that work  Maintaining credibility","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49581711065361,"sku":"GOR004350960","price":10.0,"currency_code":"USD","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49656678809873,"sku":"GOR009628651","price":10.0,"currency_code":"USD","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":49946301301009,"sku":"CIN0809246848A","price":4.99,"currency_code":"USD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51422696177937,"sku":"CIN0809246848G","price":4.99,"currency_code":"USD","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":51734105620753,"sku":"GOR012819470","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0809246848.jpg?v=1750818618","url":"https:\/\/www.worldofbooks.com\/products\/letters-that-sell-book-edward-werz-9780809246847","provider":"World of Books ","version":"1.0","type":"link"}