{"product_id":"looseleaf-for-marketing-the-core-book-roger-kerin-9781260088861","title":"Looseleaf for Marketing: The Core","description":"Marketing: The Core is a more brief, 18-chapter version of the Kerin\/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors' commitment to \u003cstrong\u003eengagement\u003c\/strong\u003e, \u003cstrong\u003eleadership\u003c\/strong\u003e, and \u003cstrong\u003einnovation: \u003c\/strong\u003e Engagement in class-tested, active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people, cases and companies throughout. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor resource suite. Leadership in leading, current content and conversational writing style, with new emphasis on marketing metrics and data-driven decision-making, with hyperlinked assignments throughout to easily correlate activities. Innovation in outcomes-oriented Connect(R), a highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50170123682065,"sku":"CIN1260088863G","price":18.29,"currency_code":"USD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50179104047377,"sku":"CIN1260088863VG","price":18.89,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1260088863.jpg?v=1751402295","url":"https:\/\/www.worldofbooks.com\/products\/looseleaf-for-marketing-the-core-book-roger-kerin-9781260088861","provider":"World of Books ","version":"1.0","type":"link"}