{"product_id":"loveworks-book-kevin-roberts-9781576876404","title":"Loveworks","description":"In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands (Powerhouse Books). It was admired as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers and consumers. This follow-up adds to Lovemarks in an essential way by providing real world business examples and outlines the roadmaps followed by several famous brands to achieve Lovemark status.","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49580916408593,"sku":"GOR009371704","price":10.0,"currency_code":"USD","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49651701580049,"sku":"GOR006197310","price":10.0,"currency_code":"USD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50099491406097,"sku":"CIN1576876403G","price":6.71,"currency_code":"USD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51334117327121,"sku":"CIN1576876403VG","price":6.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1576876403.jpg?v=1751408168","url":"https:\/\/www.worldofbooks.com\/products\/loveworks-book-kevin-roberts-9781576876404","provider":"World of Books ","version":"1.0","type":"link"}