{"product_id":"man-who-lied-to-his-laptop-book-clifford-nass-9781617230042","title":"The Man Who Lied To His Laptop","description":"\u003cb\u003eCounterintuitive insights about building successful relationships- based on research into human-computer interaction.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Books like \u003ci\u003ePredictably Irrational\u003c\/i\u003e and \u003ci\u003eSway\u003c\/i\u003e have revolutionized how we view human behavior. Now, Stanford professor Clifford Nass has discovered a set of rules for effective human relationships, drawn from an unlikely source- his study of our interactions with computers.\u003cbr\u003e \u003cbr\u003e Based on his decades of research, Nass demonstrates that-although we might deny it-we treat computers and other devices like people- we empathize with them, argue with them, form bonds with them. We even lie to them to protect their feelings.\u003cbr\u003e \u003cbr\u003e This fundamental revelation has led to groundbreaking research on how people should behave with one another. Nass's research shows that- \u003cul\u003e \u003cli\u003eMixing criticism and praise is a wildly ineffective method of evaluation\u003c\/li\u003e \u003cli\u003eFlattery works-even when the recipient knows it's fake\u003c\/li\u003e \u003cli\u003eIntroverts and extroverts are each best at selling to one of their own\u003c\/li\u003e \u003c\/ul\u003e Nass's discoveries provide nothing less than a new blueprint for successful human relationships.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49531991130385,"sku":"GOR007559851","price":10.0,"currency_code":"USD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50246434488593,"sku":"CIN1617230049G","price":4.28,"currency_code":"USD","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50395679490321,"sku":"CIN1617230049A","price":4.86,"currency_code":"USD","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51039973605649,"sku":"NIN9781617230042","price":26.39,"currency_code":"USD","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51768367415569,"sku":"CIN1617230049VG","price":4.88,"currency_code":"USD","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52431135080721,"sku":"NLS9781617230042","price":31.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1617230049.jpg?v=1751342464","url":"https:\/\/www.worldofbooks.com\/products\/man-who-lied-to-his-laptop-book-clifford-nass-9781617230042","provider":"World of Books ","version":"1.0","type":"link"}