The Management and Practice of Public Relations by Norman Stone

  •
1 1

The Management and Practice of Public Relations by Norman Stone

Checking stock...
Checking stock...
Summary

Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations.

The feel-good place to buy books
  • Free US shipping over $15
  • Buying preloved emits 41% less CO2 than new
  • Millions of affordable books
  • Give your books a new home - sell them back to us!

The Management and Practice of Public Relations by Norman Stone

Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations.

You might also like

SKU Unavailable
ISBN 13 9780333609767
ISBN 10 033360976X
Title The Management and Practice of Public Relations
Author Norman Stone
Condition Unavailable
Binding Type Paperback
Publisher Bloomsbury Publishing PLC
Year published 2000-10-25
Number of pages 304
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Customers who bought this item also bought