{"product_id":"management-and-practice-of-public-relations-book-norman-stone-9780333609767","title":"The Management and Practice of Public Relations","description":"Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques.  It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49625272451345,"sku":"GOR004111168","price":11.69,"currency_code":"USD","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52475107737873,"sku":"NLS9780333609767","price":36.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/033360976X.jpg?v=1759229254","url":"https:\/\/www.worldofbooks.com\/products\/management-and-practice-of-public-relations-book-norman-stone-9780333609767","provider":"World of Books ","version":"1.0","type":"link"}