{"product_id":"managing-enterprise-content-book-ann-rockley-9780321815361","title":"Managing Enterprise Content","description":"Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs.    Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.    This up-to-date new edition of Managing Enterprise Content helps you:     Determine business requirements     Build your vision     Design content that adapts to any device     Develop content models, metadata, and workflow     Put content governance in place     Adapt to new and changed roles     Identify tools requirements  With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49551112962321,"sku":"GOR008098243","price":10.0,"currency_code":"USD","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49661605576977,"sku":"GOR008878787","price":10.99,"currency_code":"USD","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49889209745681,"sku":"CIN032181536XG","price":6.61,"currency_code":"USD","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50922779050257,"sku":"CIN032181536XVG","price":6.61,"currency_code":"USD","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":52969675489553,"sku":"GOR014673526","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/032181536X.jpg?v=1751443943","url":"https:\/\/www.worldofbooks.com\/products\/managing-enterprise-content-book-ann-rockley-9780321815361","provider":"World of Books ","version":"1.0","type":"link"}