{"product_id":"market-based-management-book-roger-best-9780131293724","title":"Market-Based Management","description":"For MBA level Marketing Management and\/or Marketing Strategy courses, or a capstone undergraduate marketing course.   Strategic, applied, and performance-oriented.  While most textbooks in this area stress concepts and theory, Market-Based Management, 4e,  incorporates a more strategic and applied approach.  External performance metrics of a business are emphasized and actual measurement tools are provided.  Its streamlined organization makes it ideal for courses in which outside cases and readings will be assigned.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50312982266129,"sku":"CIN0131293729VG","price":20.43,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0131293729.jpg?v=1750940203","url":"https:\/\/www.worldofbooks.com\/products\/market-based-management-book-roger-best-9780131293724","provider":"World of Books ","version":"1.0","type":"link"}