{"product_id":"market-driven-management-book-jean-jacques-lambin-9780333793190","title":"Market-driven Management","description":"Taking a market-orientation approach, the author challenges the traditional concept of the 4Ps and the functional role of marketing departments. Using examples from a range of manufacturing, service, consumer and business to business sectors, the text ends with 10 longer case studies. There is a free Instructor's Support Manual on the Macmillan Business website.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49632437960977,"sku":"GOR001309356","price":11.69,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0333793196.jpg?v=1750781322","url":"https:\/\/www.worldofbooks.com\/products\/market-driven-management-book-jean-jacques-lambin-9780333793190","provider":"World of Books ","version":"1.0","type":"link"}