Marketing and Design Management
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Marketing and Design Management by Margaret Bruce
This text looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design on the organization, new product strategies and the effectiveness of the marketing/design relationship.| SKU | Unavailable |
| ISBN 13 | 9781861521736 |
| ISBN 10 | 1861521731 |
| Title | Marketing and Design Management |
| Author | Margaret Bruce |
| Series | Advanced Marketing Series |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning EMEA |
| Year published | 1997-06-12 |
| Number of pages | 260 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |