{"product_id":"marketing-audit-handbook-book-aubrey-wilson-9780749437350","title":"Marketing Audit Handbook","description":"This title offers practical assistance to marketing and sales departments.  Aubrey Wilson seeks to guide the reader out of long-term, formal strategies and  jargon into a more straightforward analysis of how to get the most from the  marketing audit. The handbook includes: a guide to key marketing audit questions  and practical solutions; guidance on how to identify no-cost and low-cost  marketing and sales techniques; and detailed checklists, backed up with examples  and case histories to illustrate application. This text brings together tools,  checklists and techniques to enable the reader to put together internal  marketing audits that are applicable to any organization. It is accompanied by a  free CD-ROM.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49510663291153,"sku":"GOR003616792","price":21.99,"currency_code":"USD","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49612420776209,"sku":"GOR006027435","price":10.0,"currency_code":"USD","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":51134463312145,"sku":"GOR014182731","price":11.39,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0749437359.jpg?v=1750744122","url":"https:\/\/www.worldofbooks.com\/products\/marketing-audit-handbook-book-aubrey-wilson-9780749437350","provider":"World of Books ","version":"1.0","type":"link"}