{"product_id":"marketing-book-jonathan-groucutt-9780749441142","title":"Marketing","description":"Marketing: Essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. This student-oriented text, with its relaxed and free flowing language, provides the reader with material of a rigorous academic standard. Each chapter follows a set structure that has been designed to encourage discussion and raise issues for consideration and research:  introduction;  learning objectives;  chapter sub headings - key issues;  chapter summary;  exercises and questions for review and critical thinking.  At the end of the book there are additional notes and references to support student learning.  Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people.  FREE CD ROM FOR LECTURERS  The authors have created a unique CD ROM containing both lecture presentation slides and essay questions. This is available on request from the publisher.  CONTENTS  Introduction  What is marketing?  The business and marketing environment  Ethical marketing and social responsibility  Buyer behaviour  Segmenting, positioning and targeting  Marketing research  Marketing and strategy  Products and brands  Price and pricing strategies  Promotion part 1  Promotion part 2  People, physical evidence and process  Placement, distribution and logistics  Marketing across borders: the international dimension  Application: bringing the elements together  Notes  Reference  Index  Please view more information on this book, including a sample chapter and detailed, full contents at http:\/\/www.kogan-page.co.uk\/groucutt","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49530618708241,"sku":"GOR003603677","price":11.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0749441143.jpg?v=1750848707","url":"https:\/\/www.worldofbooks.com\/products\/marketing-book-jonathan-groucutt-9780749441142","provider":"World of Books ","version":"1.0","type":"link"}