Marketing Concepts for Libraries and Information Services
Summary
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Marketing Concepts for Libraries and Information Services by Eileen Elliot De Saez
The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work. This textbook introduces to practitioners a wide range of marketing concepts and techniques suitable for library and information services. Fully revised and updated, this second edition contains a new chapter on marketing in the digital age, which explores the potential of e-marketing for librarians and information managers, data mining and customer relationship management, and the current marketing focus.
Eileen Elliott de Saez is a Chartered Marketer, one of the first in the UK, and was until recently Senior Lecturer at the School of Information Studies, University of Northumbria.
| SKU | Unavailable |
| ISBN 13 | 9781856044264 |
| ISBN 10 | 1856044262 |
| Title | Marketing Concepts for Libraries and Information Services |
| Author | Eileen Elliot De Saez |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Facet Publishing |
| Year published | 2002-04-15 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |