{"product_id":"marketing-concepts-for-libraries-and-information-services-book-eileen-elliot-de-saez-9781856044264","title":"Marketing Concepts for Libraries and Information Services","description":"The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work. This textbook introduces to practitioners a wide range of marketing concepts and techniques suitable for library and information services. Fully revised and updated, this second edition contains a new chapter on marketing in the digital age, which explores the potential of e-marketing for librarians and information managers, data mining and customer relationship management, and the current marketing focus.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49631643336977,"sku":"GOR002376918","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1856044262.jpg?v=1750803331","url":"https:\/\/www.worldofbooks.com\/products\/marketing-concepts-for-libraries-and-information-services-book-eileen-elliot-de-saez-9781856044264","provider":"World of Books ","version":"1.0","type":"link"}