{"product_id":"marketing-decisions-for-new-and-mature-products-book-robert-a-hisrich-9780675206471","title":"Marketing Decisions for New and Mature Products","description":"A pragmatic how-to text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49539783459089,"sku":"GOR001901033","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0675206472.jpg?v=1750847733","url":"https:\/\/www.worldofbooks.com\/products\/marketing-decisions-for-new-and-mature-products-book-robert-a-hisrich-9780675206471","provider":"World of Books ","version":"1.0","type":"link"}