Marketing Demystified by Donna Anselmo
Addressing various steps of the marketing process, this title explains how to cultivate basic brand awareness and develop an integrated approach using many different marketing tools. It provides: coverage of the 4 'P's of Marketing - product, price, place, and promotion; and case studies illustrating how marketers operate in the real world.
About the Author
Donna Anselmo is founder and CEO of BOLD Marketing Solutions, Inc., an integrated marketing and training firm specializing in brand strategies and communication. She hosts BOLD TALK Business Radio, a weekly AM radio program that educates business leaders, managers and entrepreneurs on marketing and business strategy. She has developed curricula for continuing education programs, which were offered by Adelphi University, Hofstra University, and Stony Brook University. She has also authored articles for various media, including The New York Times.
Donna Anselmo is founder and CEO of BOLD Marketing Solutions, Inc., an integrated marketing and training firm specializing in brand strategies and communication. She hosts BOLD TALK Business Radio, a weekly AM radio program that educates business leaders, managers and entrepreneurs on marketing and business strategy. She has developed curricula for continuing education programs, which were offered by Adelphi University, Hofstra University, and Stony Brook University. She has also authored articles for various media, including The New York Times.
| SKU | Unavailable |
| ISBN 13 | 9780071713917 |
| ISBN 10 | 0071713913 |
| Title | Marketing Demystified |
| Author | Donna Anselmo |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2010-10-16 |
| Number of pages | 400 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |