{"product_id":"marketing-management-book-marketing-and-logistics-group-9780333777503","title":"Marketing Management","description":"Marketing Management: A Relationship Marketing Perspective is an introduction to the principles of marketing management with a relationship perspective integrated throughout.   Through the book contributors explore five key areas:  * The Role of Relationship Marketing in Business  * The Customer Retention Audit  * Creating Customer Value Through the Expanded Marketing Mix  * Planning and Organising for Relationship Marketing  * Relationship Marketing in Action  With insightful graphics, mini case studies and numerous real-world examples, Marketing Management is an ideal text for MBA students, postgraduates and professionals seeking a topical introduction to leading edge management and marketing thinking. Final year undergraduates of business will also benefit from this well-written, highly accessible text.  Also available is a companion website with extra features to accompany the text, please take a look by clicking below -http:\/\/www.palgrave.com\/business\/cranfield\/","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49524840759569,"sku":"GOR001179666","price":11.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0333777506.jpg?v=1750973946","url":"https:\/\/www.worldofbooks.com\/products\/marketing-management-book-marketing-and-logistics-group-9780333777503","provider":"World of Books ","version":"1.0","type":"link"}