{"product_id":"marketing-mistakes-book-robert-f-hartley-9780471548362","title":"Marketing Mistakes","description":"This casebook has been designed to supplement any text in a number of core courses - from principles to marketing problems, marketing management, marketing strategy and beyond. The book intends to help students learn from the mistakes of others. It is divided into four types of mistakes - ethical, public image, classical and contemporary - and includes questions and exercises to enliven classroom discussion.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49810945900817,"sku":"CIN0471548367G","price":4.02,"currency_code":"USD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50355704103185,"sku":"CIN0471548367VG","price":4.02,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471548367.jpg?v=1751326106","url":"https:\/\/www.worldofbooks.com\/products\/marketing-mistakes-book-robert-f-hartley-9780471548362","provider":"World of Books ","version":"1.0","type":"link"}