{"product_id":"marketing-moves-book-philip-kotler-9781578516001","title":"Marketing Moves","description":"The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49592061853969,"sku":"GOR004348635","price":10.0,"currency_code":"USD","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49991066091793,"sku":"GOR002255607","price":10.0,"currency_code":"USD","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50558852923665,"sku":"CIN1578516005VG","price":4.58,"currency_code":"USD","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50697562489105,"sku":"NGR9781578516001","price":30.79,"currency_code":"USD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51417293685009,"sku":"CIN1578516005G","price":5.26,"currency_code":"USD","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52680235811089,"sku":"NLS9781578516001","price":38.49,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1578516005.jpg?v=1750761742","url":"https:\/\/www.worldofbooks.com\/products\/marketing-moves-book-philip-kotler-9781578516001","provider":"World of Books ","version":"1.0","type":"link"}