{"product_id":"marketing-multiplied-book-mike-moore-9780999774816","title":"Marketing Multiplied","description":"\u003cp\u003e\u003cstrong\u003eThere are more than a million people on LinkedIn with channel marketing job titles and tens of thousands of channel marketing job openings.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThere were zero books about channel marketing, until now.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMarketing Multiplied\u003c\/em\u003e is your comprehensive guide to indirect channel marketing. Building on more than forty years of combined experience, Mike Moore and Peter Thomas explore topics such as how best to engage channel partners, how to create programs that generate outcomes, how to develop the right mix of content, recruiting and hiring talented people, and how to provide meaningful incentives to your channel partners that motivate them to deliver results.\u003c\/p\u003e\u003cp\u003eTraditional channel marketing tactics are woefully behind the times. In \u003cem\u003eMarketing Multiplied\u003c\/em\u003e, you learn how to orient your channel marketing efforts around a modern marketing methodology that aligns with the way buyers want to buy.\u003c\/p\u003e\u003cp\u003eBlending practical frameworks with real-world examples, Moore and Thomas break the conventional random acts of marketing approach, reducing the channel to its piece parts, and reshaping it into a holistic strategy that helps channel marketers gain the support they need from their executives and team.\u003c\/p\u003e\u003cp\u003eWhether you're new to the field, or a seasoned executive looking for fresh ideas, \u003cem\u003eMarketing Multiplied\u003c\/em\u003e uncovers the channel marketing concepts and tactics that will kick your channel into high growth.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49585418731793,"sku":"GOR009871670","price":10.0,"currency_code":"USD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50376126365969,"sku":"CIN0999774816G","price":4.53,"currency_code":"USD","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51012312367377,"sku":"NIN9780999774816","price":12.99,"currency_code":"USD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51326332961041,"sku":"CIN0999774816VG","price":4.37,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0999774816.jpg?v=1750981992","url":"https:\/\/www.worldofbooks.com\/products\/marketing-multiplied-book-mike-moore-9780999774816","provider":"World of Books ","version":"1.0","type":"link"}