{"product_id":"marketing-strategy-a-decision-focused-approach-book-orville-walker-9781259010903","title":"Marketing Strategy: A Decision-Focused Approach","description":"Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross\/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49597359522065,"sku":"GOR007596920","price":13.99,"currency_code":"USD","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51890965053713,"sku":"GOR009992546","price":13.39,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1259010902.jpg?v=1751050430","url":"https:\/\/www.worldofbooks.com\/products\/marketing-strategy-a-decision-focused-approach-book-orville-walker-9781259010903","provider":"World of Books ","version":"1.0","type":"link"}