{"product_id":"marketing-strategy-book-orville-walker-9780071116749","title":"Marketing Strategy","description":"Marketing Strategy 5\/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross\/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49521598660881,"sku":"GOR006328623","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0071116745.jpg?v=1751069747","url":"https:\/\/www.worldofbooks.com\/products\/marketing-strategy-book-orville-walker-9780071116749","provider":"World of Books ","version":"1.0","type":"link"}