{"product_id":"marketing-the-bottom-line-book-richard-hadler-9781739782009","title":"Marketing. The Bottom Line","description":"\u003cp\u003e\u003cstrong\u003eMarketing needs a wake-up call or risks fading away \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhile most business functions continue to advance and evolve, it seems marketing is hidden in a cloud of 'digital everything'. The illusion of shiny new objects lures the industry to make quick, confused grabs and use old philosophies backed by aimless statistics.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book aims to shake marketing by the collar. To pull it from the precipice and encourage action... before it's too late.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIf you're a marketer, you'll understand - marketing is powerful. But unless you have the courage and conviction for using that power effectively, it will remain undervalued, underutilised, and underperforming in the broader business community.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePreviously a confessed anti-marketing salesman who pulls no punches, Richard has redirected a lifetime passion for sales into the marketing lane. Now, he humbly shares how his perspective changed, and his eyes were opened to marketing's unrivalled commercial importance. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eUsing a non-jargon narrative, the book is a provocative pep talk with actionable strategies to guide marketers of all levels and aspirations towards their best performance and help tip the scales in marketing's favour. Your marketing efforts \u003cem\u003emust\u003c\/em\u003e evolve. Using his book, you can take the first step towards making that happen therefore improving your and your organisation's marketing efforts.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49516648235281,"sku":"GOR013127840","price":10.39,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1739782003.jpg?v=1750832755","url":"https:\/\/www.worldofbooks.com\/products\/marketing-the-bottom-line-book-richard-hadler-9781739782009","provider":"World of Books ","version":"1.0","type":"link"}