{"product_id":"mass-media-research-international-edition-book-roger-d-wimmer-9781285074603","title":"Mass Media Research, International Edition","description":"Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10E, International Edition shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51836184068369,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51836184199441,"sku":"GOR008057654","price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781285074603.jpg?v=1753113996","url":"https:\/\/www.worldofbooks.com\/products\/mass-media-research-international-edition-book-roger-d-wimmer-9781285074603","provider":"World of Books ","version":"1.0","type":"link"}