{"product_id":"mind-of-the-market-book-michael-shermer-9780805089165","title":"The Mind of the Market","description":"\u003cp\u003e\u003cb\u003e\"[A] captivating raconteur of all the greatest hits of behavioral, evolutionary and neuropsychology . . . Fascinating.\"--\u003ci\u003eLos Angeles Times Book Review\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e How did we make the leap from ancient hunter-gatherers to modern consumers, and why do people get so emotional about financial decisions? The national bestseller \u003ci\u003eThe Mind of the Market\u003c\/i\u003e uncovers the evolutionary roots of our economic behavior.\u003cbr\u003e \u003cbr\u003e Drawing on the new field of neuroeconomics, psychologist Michael Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks and why negotiations disintegrate into tit-for-tat disputes. He brings together findings from psychology and biology to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation feels (biochemically) like sex, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.\u003cbr\u003e \u003cbr\u003e Entertaining and eye-opening, \u003ci\u003eThe Mind of the Market\u003c\/i\u003e explains the real science of economics.\u003c\/p\u003e eward for their work.\u003cbr\u003e \u003cbr\u003e Entertaining and eye-opening, \u003ci\u003eThe Mind of the Market\u003c\/i\u003e explains the real science of economics.eward for their work.\u003cbr\u003e \u003cbr\u003e Entertaining and eye-opening, \u003ci\u003eThe Mind of the Market\u003c\/i\u003e explains the real science of economics.eward for their work.\u003cbr\u003e \u003cbr\u003e Entertaining and eye-opening, \u003ci\u003eThe Mind of the Market\u003c\/i\u003e explains the real science of economics.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49644108874001,"sku":"GOR005125501","price":16.49,"currency_code":"USD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50361760973073,"sku":"CIN0805089160G","price":3.98,"currency_code":"USD","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51007840551185,"sku":"NIN9780805089165","price":22.89,"currency_code":"USD","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52122082509073,"sku":"NLS9780805089165","price":29.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0805089160.jpg?v=1751076379","url":"https:\/\/www.worldofbooks.com\/products\/mind-of-the-market-book-michael-shermer-9780805089165","provider":"World of Books ","version":"1.0","type":"link"}