{"product_id":"modern-business-analytics-ise-book-matt-taddy-9781266108334","title":"Modern Business Analytics ISE","description":"Written by Matt Taddy, successful author of the McGraw Hill Professional title, Business Data Science graduate of University of Chicago and Amazon Chief Economist. This new higher-ed text takes a practical, modern approach to data science and business analytics for the graduate-level business analytics student or professional. It takes a learn-by-doing approach, with real data analysis examples that explain the \"why\", rather than the \"what\" in the decision-making discussions. It uses R as the primary technology throughout the text and includes an end-of-chapter reference to the basic R recipes in each chapter.  The text uses tools from economics and statistics in combination with Machine Learning Techniques to create a platform for using data to make decisions.   The Connect product that supports the text includes Interactive Activities that have students explore content more deeply, Excel activities like Integrated Excel \u0026amp; Applying Excel, and a Prep Course that helps students refresh on fundamental pre-requisite knowledge they need to know prior to this course.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49741711606033,"sku":"NGR9781266108334","price":84.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1266108335.jpg?v=1751176390","url":"https:\/\/www.worldofbooks.com\/products\/modern-business-analytics-ise-book-matt-taddy-9781266108334","provider":"World of Books ","version":"1.0","type":"link"}