{"product_id":"new-product-development-book-tim-jones-9780750624275","title":"New Product Development","description":"This text provides a unique cross-discipline approach to new product development. It looks at product development from all angles - research, design, engineering, marketing - and then, in turn, by management, purchasing, finance and quality personnel. It looks at the key stages and functions involved and discusses the contribution of each discipline, and points towards a means of encouraging effective co-operation.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49545417654545,"sku":"GOR002683777","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0750624272.jpg?v=1751010450","url":"https:\/\/www.worldofbooks.com\/products\/new-product-development-book-tim-jones-9780750624275","provider":"World of Books ","version":"1.0","type":"link"}