{"product_id":"non-human-persona-guide-book-damien-lutz-9780645326666","title":"The Non-Human Persona Guide","description":"\u003cp\u003eFor decades, designers and businesses have created personas of their target audiences-fictional character documents based on interviews and research that summarise customers with similar needs.\u003c\/p\u003e\u003cp\u003eNon-human and non-user personas enable designers, innovators, and decision-makers to also represent the needs of environments, animals, and invisible humans impacted by product lifecycles and business ecosystems.\u003c\/p\u003e\u003cp\u003eUsing non-human and non-user personas is new, however, so their use is low and best practices are still evolving.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Non-human Persona Guide\u003c\/em\u003e synthesises learnings from designers from around the world into methods for identifying, creating, and using non-human and non-user personas to expand human-centred design to be 'more than human'.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBONUS\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Non-human Persona Guide\u003c\/em\u003e is accompanied by a virtual Journey Backpack, containing design tools and resources to implement the method, available at\u0026gt;\u003cem\u003ehttps: \/\/lifecentred.design.\u003c\/em\u003e\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49569518125329,"sku":"GOR013636979","price":17.49,"currency_code":"USD","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51005096263953,"sku":"NIN9780645326666","price":18.99,"currency_code":"USD","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53043640041745,"sku":"GOR014712722","price":17.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0645326666.jpg?v=1751136799","url":"https:\/\/www.worldofbooks.com\/products\/non-human-persona-guide-book-damien-lutz-9780645326666","provider":"World of Books ","version":"1.0","type":"link"}