{"product_id":"one-person-business-book-clive-morton-9781845285036","title":"One Person Business","description":"Opportunities always exist for those with skills and relevant experience to create and build a business of their own. And if it's a service industry that you are offering it is possible to start from your home with very little or no capital outlay. Many one person start-ups are capable of providing significantly higher income than is provided through employment - and they have the potential to grow.   This book sets out the essential aspects of running a small business, and explains the commercial frameworks that apply for trades, professions, personal and management services, agencies, trading activities and creative concepts. It includes:    ·         Defining your market and studying the competition   ·         Specifying your product or service   ·         Pricing and marketing your product or service   ·         Calculating risk and breakeven   ·         Budgeting and keeping records   ·         Using other services and professionals   ·         Understanding the basics of commercial law   ·         Structuring your business for tax efficiency    ·         Employing staff   ·         Acquiring or renting property · Dealing with expansion","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50189074071825,"sku":"GOR006299380","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1845285034.jpg?v=1750767844","url":"https:\/\/www.worldofbooks.com\/products\/one-person-business-book-clive-morton-9781845285036","provider":"World of Books ","version":"1.0","type":"link"}