{"product_id":"our-own-worst-enemy-book-norman-f-dixon-9780224023726","title":"Our Own Worst Enemy","description":"\u003cp\u003eManaging Technology Entrepreneurship and Innovation is the first textbook for non-business based entrepreneurship courses, focussed on students with a background in science and technology. Its comprehensive, rigorous and yet accessible approach originates from the authors considerable experience mentoring students as they turn their technological ideas into real-life business ventures. . \u003c\/p\u003e\u003cp\u003eThe text is separated into three parts providing a roadmap for successful entrepreneurial projects: \u003c\/p\u003e\u003cp\u003ePart I focusses on how to create your venture, turning technology into businesses and how to link together entrepreneurship and innovation \u003c\/p\u003e\u003cp\u003ePart I shows you how to grow your venture and make it profitable, looking at the early development of academic spin-outs and how to adapt your technology to the customers needs. \u003c\/p\u003e\u003cp\u003ePart I takes you through the day-to-day running on your business; whether to adopt a contingency or contextual approach, how to develop new products and services and alternative options for growth. \u003c\/p\u003e\u003cp\u003eWith a wide range of practical steps, lists of things to consider and guidelines on how to turn your technology based ideas into a successful business, this text will be essential for all non-business students who need to understand entrepreneurship, management and innovation. It will also prove a useful introduction to all Masters-level students taking these subjects in business schools.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49525719531793,"sku":"GOR001292030","price":10.39,"currency_code":"USD","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49658973028625,"sku":"GOR003071417","price":10.39,"currency_code":"USD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50338416951569,"sku":"CIN0224023721VG","price":28.74,"currency_code":"USD","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50446963376401,"sku":"CIN0224023721G","price":10.65,"currency_code":"USD","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":52969684861201,"sku":"GOR002184426","price":10.39,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0224023721.jpg?v=1750780506","url":"https:\/\/www.worldofbooks.com\/products\/our-own-worst-enemy-book-norman-f-dixon-9780224023726","provider":"World of Books ","version":"1.0","type":"link"}