{"product_id":"oxnard-sugar-beets-ventura-county-s-lost-cash-crop-book-jeffrey-maulhardt-9781467136792","title":"Oxnard Sugar Beets: Ventura County's Lost Cash Crop","description":"In the early 1890s, farmers Albert Maulhardt and John Edward Borchard discovered Ventura County s favorable conditions for a highly profitable new cash crop: the sugar beet. Not long after inviting sugar mogul Henry T. Oxnard to the area, construction began on a $2 million sugar factory capable of processing two thousand tons of beets daily. The facility brought jobs, wealth and the Southern Pacific rail line. It became one of the country s largest producers of sugar, and just like that, a town was born. Despite the industry s demise, the city of Oxnard still owes its name to the man who delivered prosperity. A fifth-generation descendant, local author and historian Jeffrey Wayne Maulhardt details the rise and fall of a powerful enterprise and the entrepreneurial laborers who helped create a city.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51726179991825,"sku":"","price":0.0,"currency_code":"USD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51726180122897,"sku":"CIN1467136794G","price":14.28,"currency_code":"USD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52770549989649,"sku":"CIN1467136794VG","price":12.28,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1467136794.jpg?v=1750858594","url":"https:\/\/www.worldofbooks.com\/products\/oxnard-sugar-beets-ventura-county-s-lost-cash-crop-book-jeffrey-maulhardt-9781467136792","provider":"World of Books ","version":"1.0","type":"link"}