{"product_id":"persuading-people-book-robert-cockcroft-9781137003676","title":"Persuading People","description":"This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion.  Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills.  Now thoroughly revised and expanded, the second edition of this successful text includes: - developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion - extended and updated examples of rhetoric in action - clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice - a new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49585515888913,"sku":"GOR008390348","price":52.99,"currency_code":"USD","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52584260010257,"sku":"NLS9781137003676","price":60.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1137003677.jpg?v=1759230880","url":"https:\/\/www.worldofbooks.com\/products\/persuading-people-book-robert-cockcroft-9781137003676","provider":"World of Books ","version":"1.0","type":"link"}