{"product_id":"power-of-co-creation-book-venkat-ramaswamy-9781439181041","title":"The Power of Co-Creation","description":"Apple embraced co-creation to enhance the speed and scope of its innovation, generat-ing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning prod-uct lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a com-munity of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. \u003cp\u003e\u003c\/p\u003eCo-creation involves redefining the way organizations engage individuals--customers, employees, suppliers, partners, and other stake-holders--bringing them into the process of value creation and engaging them in enriched experi-ences, in order to \u003cp\u003e\u003c\/p\u003e\u003cb\u003e--formulate new breakthrough strategies\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e--design compelling new products and services\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e--transform management processes\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e--lower risks and costs\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e--increase market share, loyalty, and returns\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn this pathbreaking book, Venkat Ramaswamy (who coined the term \u003ci\u003eco-creation \u003c\/i\u003ewith C. K. Prahalad) and Francis Gouillart, pioneers in working with com-panies to develop co-creation practices, show how every organization--from large corporation to small firm, and government agency to not-for-profit--can achieve win more-win more results with these methods. Based on extraordinary research and the authors' hands-on experiences with successful projects in co-creation at dozens of the world's most exciting organizations, \u003ci\u003eThe Power of Co-Creation \u003c\/i\u003eillustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Ama-zon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of engagement platforms--and how they have even restructured internal management processes--in order to harness the power of co-creation. \u003cp\u003e\u003c\/p\u003eAs the authors' wealth of examples make vividly clear, enterprises can no longer afford to view custom-ers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional process view of qual-ity, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sus-tainable growth, productivity, and profits in the future.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49589997928721,"sku":"GOR004828327","price":10.0,"currency_code":"USD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50132734214417,"sku":"CIN1439181047G","price":4.63,"currency_code":"USD","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50272361316625,"sku":"GOR012821984","price":10.0,"currency_code":"USD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50377860284689,"sku":"CIN1439181047VG","price":4.66,"currency_code":"USD","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50941531685137,"sku":"GOR014135479","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1439181047.jpg?v=1751052779","url":"https:\/\/www.worldofbooks.com\/products\/power-of-co-creation-book-venkat-ramaswamy-9781439181041","provider":"World of Books ","version":"1.0","type":"link"}