{"product_id":"power-of-purpose-the-book-john-o-brien-9781292202044","title":"The Power of Purpose, The","description":"****The Power of Purpose has been officially shortlisted in the 'Thought Leader' category for The Business Book Awards 2018, as announced on 17th January 2018.****   In a world where volatility is the new norm and change is a constant, the individuals and organisations that are flourishing are those with a clear sense of purpose based on authentic ethical values.   Purpose is the secret ingredient - with purpose you have the key to exceptional performance, greater wellbeing and clarity in a VUCA world. But how do you find such purpose and ensure it propels your business forward?   The Power of Purpose shares a simple 6-step framework you too can identify, clarify and shape your business purpose. You’ll gain a competitive advantage and boost your bottom line, but the benefits are not just commercial – you’ll also inspire a new generation of employees, foster innovation, simplify decisions and build customer and brand loyalty.   Based on qualitative interviews with well-established and emerging leaders on how they bring ethical purpose in business to life, as well as sharing the results from a questionnaire with purpose-led businesses you’ll find a step-by-step approach for applying purpose to simplify complexity, harness a purpose-powered workforce and create customer loyalty.   How can purpose provide clarity? How can it accelerate success? How can it build a long term sustainable business?   The Power of Purpose is your secret ingredient.   \"If you are building a business without purpose, not only are you ‭missing the point, but you are most likely missing out on the ‭journey, the excitement – and the profit – too.\" ‭Sir Richard Branson, Virgin Group \"Purpose is a key enabler in the delivery of sustainable long-term value for all stakeholders. John and Andrew's book shows how to find, spread and follow such purpose within organisations and is a meaningful contribution to this debate.\" Paul Polman, Chief Executive, Unilever ‭\"This is a must-read for today’s business leader, whether you’re ‭setting up a new venture or leading a blue-chip giant.\" ‭Sophie Cornish MBE, co-founder, Notonthehighstreet.com","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49556275790097,"sku":"GOR009192916","price":10.0,"currency_code":"USD","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49621988081937,"sku":"GOR008595295","price":10.0,"currency_code":"USD","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49732153868561,"sku":"NGR9781292202044","price":18.09,"currency_code":"USD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50372584800529,"sku":"CIN1292202041G","price":4.4,"currency_code":"USD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50372586045713,"sku":"CIN1292202041VG","price":6.36,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1292202041.jpg?v=1769687954","url":"https:\/\/www.worldofbooks.com\/products\/power-of-purpose-the-book-john-o-brien-9781292202044","provider":"World of Books ","version":"1.0","type":"link"}