{"product_id":"power-play-book-tim-higgins-9780593414309","title":"Power Play","description":"\u003cb\u003e\u003cb\u003eThe outrageous inside story of Elon Musk and Tesla's bid to build the world's greatest car--from award-winning \u003ci\u003eWall Street Journal\u003c\/i\u003e tech and auto reporter Tim Higgins\u003c\/b\u003e \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eA deeply reported and business-savvy chronicle of Tesla's wild ride. --Walter Isaacson, \u003ci\u003eNew York Times Book Review\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e A] sweeping history of the electric-car juggernaut.I've covered Tesla as a reporter since 2016. When Higgins writes about facts and situations I'm familiar with, I can attest he's right on the button, every time.\u003c\/b\u003e \u003cb\u003e--Russ Mitchell, \u003ci\u003eLos Angeles Times\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eElon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary; to others he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets; his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car. \u003cp\u003e\u003c\/p\u003eWhen Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential. The gas-guzzling car was in need of disruption; the world was ready for Car 2.0. So they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition. \u003cp\u003e\u003c\/p\u003eBut as the saying goes, to make a small fortune in cars, start with a big fortune. Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy--his antics more than once took the company he had initially funded largely with his own money to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three? \u003cp\u003e\u003c\/p\u003e\u003ci\u003eWall Street Journal \u003c\/i\u003etech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success. A story of power, recklessness, struggle, and triumph, \u003ci\u003ePower Play\u003c\/i\u003e is an exhilarating look at how a team of eccentrics and innovators beat the odds--and changed the future.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49975297048849,"sku":"CIN0593414306G","price":6.76,"currency_code":"USD","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51612456157457,"sku":"CIN0593414306VG","price":8.22,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0593414306.jpg?v=1751392556","url":"https:\/\/www.worldofbooks.com\/products\/power-play-book-tim-higgins-9780593414309","provider":"World of Books ","version":"1.0","type":"link"}