Principles of Direct and Database Marketing by Alan Tapp

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Principles of Direct and Database Marketing by Alan Tapp

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Summary

This comprehensive text covers all aspects of direct and database marketing. Examining direct marketing within a wider context, the book explores issues such as relationship marketing, customer loyalty and brand marketing.

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Principles of Direct and Database Marketing by Alan Tapp

This comprehensive text covers all aspects of direct and database marketing. Examining direct marketing within a wider context, the book explores issues such as relationship marketing, customer loyalty and brand marketing. A focused direct marketing text, this book marries the academic principles with the practicalities of the commercial world. This book is suitable for final year UG or first year PG students studying Direct Marketing courses or marketing Communications courses.

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SKU Unavailable
ISBN 13 9780273683551
ISBN 10 0273683551
Title Principles of Direct and Database Marketing
Author Alan Tapp
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2004-09-24
Number of pages 504
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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