{"product_id":"principles-of-integrated-marketing-communications-book-lawrence-ang-9781108703116","title":"Principles of Integrated Marketing Communications","description":"Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51076736450833,"sku":"","price":0.0,"currency_code":"USD","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51076738679057,"sku":"NIN9781108703116","price":145.0,"currency_code":"USD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51770364133649,"sku":"CIN1108703119G","price":70.12,"currency_code":"USD","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52664978800913,"sku":"NLS9781108703116","price":129.29,"currency_code":"USD","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53407059869969,"sku":"GOR014909698","price":291.99,"currency_code":"USD","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53407428641041,"sku":"GOR014909967","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1108703119.jpg?v=1751015523","url":"https:\/\/www.worldofbooks.com\/products\/principles-of-integrated-marketing-communications-book-lawrence-ang-9781108703116","provider":"World of Books ","version":"1.0","type":"link"}