{"product_id":"principles-of-marketing-book-philip-kotler-9780130980397","title":"Principles of Marketing","description":"This text presents an overview of the core topics of marketing. Features include: global marketing; ethical issues and social responsibility; building customer satisfaction through quality, service and value; and case studies concerning environmental, cultural and presidential marketing.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49508993171729,"sku":"GOR001759966","price":11.69,"currency_code":"USD","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49638232916241,"sku":"GOR006319332","price":11.69,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0130980390.jpg?v=1751069747","url":"https:\/\/www.worldofbooks.com\/products\/principles-of-marketing-book-philip-kotler-9780130980397","provider":"World of Books ","version":"1.0","type":"link"}