{"product_id":"programmed-visions-book-wendy-hui-kyong-chun-9780262518512","title":"Programmed Visions","description":"\u003cb\u003eA theoretical examination of the surprising emergence of software as a guiding metaphor for our neoliberal world.\u003c\/b\u003e \u003cp\u003eNew media thrives on cycles of obsolescence and renewal: from celebrations of cyber-everything to Y2K, from the dot-com bust to the next big things-mobile mobs, Web 3.0, cloud computing. In \u003ci\u003eProgrammed Visions\u003c\/i\u003e, Wendy Hui Kyong Chun argues that these cycles result in part from the ways in which new media encapsulates a logic of programmability. New media proliferates \"programmed visions,\" which seek to shape and predict-even embody-a future based on past data. These programmed visions have also made computers, based on metaphor, metaphors for metaphor itself, for a general logic of substitutability.\u003c\/p\u003e \u003cp\u003eChun argues that the clarity offered by software as metaphor should make us pause, because software also engenders a profound sense of ignorance: who knows what lurks behind our smiling interfaces, behind the objects we click and manipulate? The combination of what can be seen and not seen, known (knowable) and not known-its separation of interface from algorithm and software from hardware-makes it a powerful metaphor for everything we believe is invisible yet generates visible, logical effects, from genetics to the invisible hand of the market, from ideology to culture.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50001572233489,"sku":"CIN0262518511G","price":25.07,"currency_code":"USD","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51706887897361,"sku":"GOR012689055","price":24.99,"currency_code":"USD","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52404807893265,"sku":"NLS9780262518512","price":46.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0262518511.jpg?v=1751133247","url":"https:\/\/www.worldofbooks.com\/products\/programmed-visions-book-wendy-hui-kyong-chun-9780262518512","provider":"World of Books ","version":"1.0","type":"link"}