{"product_id":"promoting-nonprofit-organizations-book-ruth-ellen-kinzey-9780415899277","title":"Promoting Nonprofit Organizations","description":"Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them.  This book:    Discusses why public relations and reputation management go hand-in-hand with marketing efforts Offers a step-by-step guide to develop a public relations strategy Considers the importance of nonprofit sustainable citizenship Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship Guides the reader in developing a reputation approach to crisis communication management  Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50350804533521,"sku":"CIN0415899273G","price":3.98,"currency_code":"USD","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52521974497553,"sku":"NLS9780415899277","price":112.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0415899273.jpg?v=1751229071","url":"https:\/\/www.worldofbooks.com\/products\/promoting-nonprofit-organizations-book-ruth-ellen-kinzey-9780415899277","provider":"World of Books ","version":"1.0","type":"link"}