{"product_id":"promotional-strategy-managing-the-marketing-communications-process-book-engel-9780256122404","title":"Promotional Strategy:Managing The Marketing Communications Process","description":"This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49625433243921,"sku":"GOR003783364","price":11.69,"currency_code":"USD","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50346325311761,"sku":"CIN0256122407G","price":3.88,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0256122407.jpg?v=1750909116","url":"https:\/\/www.worldofbooks.com\/products\/promotional-strategy-managing-the-marketing-communications-process-book-engel-9780256122404","provider":"World of Books ","version":"1.0","type":"link"}