{"product_id":"questionnaire-design-book-ian-brace-9780749441814","title":"Questionnaire Design","description":"Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing.  Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running. Contents include:  objectives in writing questionnaires  differences between data collection media  planning your questionnaire  writing the questions  types of question  using prompt material  layout  piloting  ethical issues  social desirability bias and how to avoid it  issues in multi-national surveys  Part of the new Market Research in Practice series, published in association with The Market Research Society (MRS), Questionnaire Design is an invaluable guide for anyone studying or practising market research. Packed with expert advice, it also includes examples of the most common errors and how to avoid them.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49509583257873,"sku":"GOR001242989","price":10.0,"currency_code":"USD","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49620730642705,"sku":"GOR013034374","price":0.0,"currency_code":"USD","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49624500994321,"sku":"GOR013679845","price":10.0,"currency_code":"USD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50431512576273,"sku":"CIN074944181XVG","price":7.55,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/074944181X.jpg?v=1751423265","url":"https:\/\/www.worldofbooks.com\/products\/questionnaire-design-book-ian-brace-9780749441814","provider":"World of Books ","version":"1.0","type":"link"}