{"product_id":"reimagining-the-california-lawn-book-carol-bornstein-9780978997120","title":"Reimagining the California Lawn","description":"Inhaltsangabe: Abstract: This diploma thesis paper is, after contemplating the current state of ITC \/ telco's shift towards commoditisation and challenges in facing the upcoming overall mobile \/ wireless development (beyond 3G, B3G, \/ 4G) aimed at prosperously resolving a marketing proposition on a quite ingenious Siemens mobile P2P communication solution, named Siemens Anyw@re PocketSERVent, by virtue of the marketers' generic means, the Product-marketing mix dedicated to fundamental questions of product, price, promotion, place (P4). Strategic marketing and ITC business as well as down-to-earth \/ operational themes will get propelled. The chief emphasis is put on surging virtualisation related to product \/ svce \/ property and, as usually less exposed, the shift towards intangible values, foremost customer relationship and momentum of the hi-tech. brand (perception). The intend is to supply a big yet detailed P2P, 3G \/ B3G and wireless picture to the marketer (even accountant) as well as applied marketing \/ pricing issues to the S\/W developer or mobile techn. expert. After a brief overview (ch. 1), chapter 2 is about introducing the main points rel. peer-to-peer (P2P) -- it's rather social impacts, technological mindset and ongoing research, as well as contemporary benefits. The intention is to free both the subject and evaluation from hype or byzantine aspects; to present P2P's potential as well as existent contributions to corporations aware of bus. value from IT, parelleling the fashion well-known IT players dominate e.g. Web services. Chapter 3 prepares a general understanding of present-day and forthcoming ITC leitmotivs, more precisely, for why ITC, esp. 3G innovations, have been disappointing. Analysing soft product and service (svce \/ svc.) innovations is upon hard value; at the dawn of this decade's decentralisation \/ mobilisation and virtualisation following results and side effects of globalisation the tractate's author is going to constantly question w","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49526513828113,"sku":"CIN0978997123G","price":5.9,"currency_code":"USD","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50930399904017,"sku":"CIN0978997123VG","price":6.56,"currency_code":"USD","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":53383117209873,"sku":"CIN0978997123A","price":5.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0978997123.jpg?v=1751109630","url":"https:\/\/www.worldofbooks.com\/products\/reimagining-the-california-lawn-book-carol-bornstein-9780978997120","provider":"World of Books ","version":"1.0","type":"link"}